A selected look at projects that reflect my work as an artist, producer, songwriter, creative leader, and A&R strategist.

LOVE IN DARKNESS I

Jastin Artis

Role: Artist: Producer • Songwriter • Creative Director • Engineer

What This Project Represents

How do you love yourself and others when being in a dark place or dealing wtih life's pressures. 
 

The Creative Work

This was the proof of my range, point of view, and willingness to use music to say something. The album spans love, identity, Blackness, fatherhood, relationships, social commentary, and personal reflection. This Black Skin is framed as a Black anthem, while I’m Dope responds to George Floyd’s death and police brutality.
 

What It Proves

• A clear artistic identity rooted in Hip-Hop, soul, reflection, and lived experience
• The ability to turn personal and cultural themes into cohesive musical storytelling
• Creative range across love, identity, fatherhood, social commentary, and self-reflection
• A willingness to use music as both expression and conversation

Impact: 

126k+ streams on Spotify, NYC billboard at the Port Authority entrance, and sync representation for This Black Skin, with Emmy award-winning agent at Future Hits.

LOVE IN DARKNESS II

Jastin Artis

Role: Artist: Producer • Songwriter • Creative Director • Engineer

What this project represents

This showcased my proof of my range, point of view, and willingness to use music to say something. The album spans love, identity, Blackness, fatherhood, relationships, social commentary, and personal reflection. This Black Skin is framed as a Black anthem, while I’m Dope responds to George Floyd’s death and police brutality.
 

The Creative Work

• The evolution of music from personal expression into an intentional tool for reflection, healing, and growth
• The ability to build a cohesive creative experience around a larger emotional and leadership-centered concept
• Collaborative direciton across multiple artists, producrs, and musical perspectives
• A deeper connection between storytelling, self-discovery, and the leadeship philosophy that now shapes my work

What It Proves

I learned how to turn the music into a framework for transformation.

Impact 

47k+ streams on Spotify, launched No Condom Podcast prior to release with 40k+ plays, collabed wiht Grammy-winner producer, Tone Jonez, and launched reflection journal via Amazon. 

VIBEs

Demione Louis

My Role
A&R Strategy • Artist Development • Producer (“Still”) • Recording / Mix Engineering • Creative Sound Development

The Opportunity

Vibe was our third project together, built on a strategy that was already gaining traction. Previous singles were consistently reaching thousands of streams within the first several weeks and months, with a recurring goal of pushing key releases toward 100,000 streams.

The focus was to continue strengthening what was already working while helping Demione go deeper creatively. His identity as a Haitian-American Christian hip-hop artist remained central: faith-driven music with relatable bars, strong conviction, and ideas that could hit hard while still making listeners think.

Songs such as “Still” and “True Story” began revealing a deeper emotional and creative direction that would continue shaping his later work.

How I Contributed

My role centered on helping shape the sound, strategy, and overall development of the project while keeping Demione’s identity intact.

I:

• helped define and refine the project’s sound and creative direction
• provided ongoing A&R feedback throughout development
• gave input that helped shape song selection and sequencing
• supported production decisions and encouraged a move toward more original and exclusive production
• produced “Still”
• engineered vocals and helped improve the consistency and quality of recordings created outside of a fully treated studio environment
• helped maintain cohesion across the project while protecting Demione’s artistic identity
• encouraged a more visible social media strategy, including showing more personality and creating more video content
• helped him think beyond individual releases toward a broader artist-development and audience-growth strategy

The Result

Vibe became Demione’s first project released after signing with Estabrook Road Records and went on to surpass 1.5 million streams on Spotify.

The project also coincided with a broader shift in how Demione showed up online. By leaning more into short-form video, humor, personality-driven content, and a more visible public presence, he began creating additional audience and revenue opportunities through platforms such as Facebook and Instagram.

The result was not only a stronger body of music, but a clearer and more multidimensional artist identity.

What It Proves

• The ability to strengthen an artist’s vision without replacing it
• A&R leadership rooted in listening, development, and creative judgment
• Strategic guidance across the development of a full project
• The ability to translate an artist’s identity into a more defined and cohesive sound
• Creative problem-solving across production, engineering, and less-than-ideal recording environments
• Artist development that extends beyond the music into visibility, audience growth, and long-term positioning
• The ability to help an artist move from individual songs toward a more cohesive body of work